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Data protection

The protection of your personal data is important to us. Therefore, we will explain to you which personal data we process within the scope of our website operation below:

First of all, we would like to point out the following:

The body responsible for data processing in connection with the operation of our website is:

Urban Technology GmbH represented by the data protection officer.

The data protection officer can be contacted by email at datenschutzbeauftragter@drsmile.de and by post at Urban Technology GmbH, Brunnenstraße 128, 13355 Berlin.

We process your personal data either on the basis of your consent (Art. 6 para. 1 lit. a) GDPR), to fulfil a contract, which you are a party of (Art. 6 para. 1 lit. b) GDPR), to fulfil a legal obligation on our part (Art. 6 para. 1 lit. c) GDPR) or to protect our legitimate interests (Art. 6 para. 1 lit. f) GDPR).


DATA PROTECTION

As a rule, it is possible to use our website without providing personal data. Insofar as personal data (e.g. name, address or email address) is collected on our pages, this is always done, as far as possible, on a voluntary basis. This data will not be passed on to third parties without your consent. We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible. The use of contact data published within the framework of the imprint obligation by third parties for the purpose of sending advertising and information material not expressly requested is hereby explicitly prohibited. The operators of the pages explicitly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example by spam mails.

Your personal data will be deleted when the purpose of processing has been achieved, unless the deletion conflicts with legal obligations to retain data.

TYPES OF DATA PROCESSED

Inventory data (e.g., personal master data, names or addresses).

Contact data (e.g., email, telephone numbers).

Content data (e.g., text entries, photographs, videos).

Usage data (e.g., web pages visited, interest in content, access times).

Meta/communication data (e.g., device information, IP addresses).

CATEGORIES OF DATA SUBJECTS

Visitors and users of the online offer (Hereafter, we also refer to the data subjects collectively as "users").

PURPOSE OF PROCESSING

Provision of the online offer, its functions and contents.

Responding to contact requests and communicating with users.

Security measures.

Reach measurement/marketing.

TERMS USED

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and covers virtually any handling of data.

"Pseudonymisation" means the processing of personal data in such a way that personal data can no longer be related to a specific data subject without additional information, provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data are not attributed to an identified or identifiable natural person.

"Profiling" means any automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.

“Controller" means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.

"Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.


AUTHORITATIVE LEGAL BASIS

In accordance with Article 13 of the GDPR, we inform you of the legal basis for our data processing activities. For users from the area of application of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, the following applies if the legal basis is not stated in the data protection declaration: The legal basis for obtaining consent is Art. 6 para. 1 lit. and Art. 7 GDPR;

The legal basis for processing for the fulfilment of our services and implementation of contractual measures as well as answering enquiries is Art. 6 (1) lit. b GDPR; The legal basis for processing for the fulfilment of our legal obligations is Art. 6 (1) lit. c GDPR;

In the event that vital interests of the data subject or another natural person make processing of personal data necessary, Art. 6 (1) (d) GDPR serves as the legal basis.

The legal basis for processing for the fulfilment of our services and implementation of contractual measures as well as answering enquiries is Art. 6 (1) lit. b GDPR; The legal basis for processing for the fulfilment of our legal obligations is Art. 6 (1) lit. c GDPR;

The legal basis for processing to protect our legitimate interests is Art. 6 (1) lit. f GDPR.

The processing of data for purposes other than those for which they were collected is determined by the requirements of Art. 6 (4) GDPR.

The processing of special categories of data (in accordance with Art. 9 (1) GDPR) is governed by the provisions of Art. 9 (2) GDPR.


SECURITY MEASURE

We take appropriate technical and organisational measures to ensure a level of security appropriate to the risk, in accordance with the law, taking into account the state of the art, the cost of implementation and the nature, scope, context and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access to, input, disclosure, ensuring availability and segregation of the data. We also have procedures in place to ensure the exercise of data subjects' rights, deletion of data and response to data compromise. Furthermore, we already take the protection of personal data into account in the development and selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and through data protection-friendly default settings.

COOPERATION WITH CONTRACT PROCESSORS, JOINT CONTROLLERS AND THIRD PARTIES

If, in the course of our processing, we disclose data to other persons and companies (order processors, joint controllers or third parties), transfer it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if a transfer of the data to third parties, such as payment service providers, is necessary for the performance of the contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we disclose or transfer data to other companies in our group of companies or otherwise grant them access, this is done in particular for administrative purposes as a legitimate interest and, in addition, on a basis that complies with the legal requirements.

TRANSFERS TO THIRD COUNTRIES

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or do so in the context of using third-party services or disclosing or transferring data to other persons or companies, this will only be done if it is done to fulfil our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we will only process or allow data to be processed in a third country if the legal requirements are met. This means, for example, that the processing is carried out on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognised special contractual obligations.



RIGHTS OF DATA SUBJECTS

You have the right to obtain confirmation as to whether or not data relating to you is being processed and to obtain information about it, as well as further information and a copy of the data, in accordance with the law.

You have the right, in accordance with the law, to request that data concerning you be completed or that inaccurate data concerning you will be corrected.

You have the right, in accordance with the law, to request data concerning you to be deleted immediately or, alternatively, to request restriction of the processing of the data in accordance with the law.

You have the right to demand that the data you have provided will be received in accordance with the legal requirements and to demand that it will be transferred to other persons who are responsible.

You also have the right to lodge a complaint with the relevant supervisory authority in accordance with the law.



RIGHT OF REVOCATION

You have the right to revoke any consent you have given with effect in the future.


RIGHT OF OBJECTION

You may object at any time to the future processing of data relating to you in accordance with the law. In particular, you may object to the processing for marketing purposes.



COOKIES AND THE RIGHT TO OBJECT TO DIRECT ADVERTISING

“Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his or her visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his or her browser. In such a cookie, for example, the contents of a shopping basket in an online shop or a login status can be stored. Cookies that remain stored even after the browser is closed are referred to as "permanent" or "persistent". For example, the login status can be stored if users visit them after several days. Likewise, the interests of users can be stored in such a cookie, which is used for range measurement or marketing purposes. Third-party cookies" are cookies that are offered by providers other than the responsible party that operates the online offer (otherwise, if they are only its cookies, they are referred to as "first-party cookies").

We may use temporary and permanent cookies and will explain this in our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US American site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that you may then not be able to use all the functions of this online offer.



DELETION OF DATA

The data processed by us will be deleted or restricted in its processing in accordance with the legal requirements. Unless explicitly stated in this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion is not contrary to any statutory retention obligations.

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law.



CHANGES AND UPDATES TO THE DATA PROTECTION DECLARATION

We ask you to inform yourself regularly about the content of our data protection declaration. We adapt the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.



BUSINESS-RELATED PROCESSING

In addition, we process
- Contract data (e.g., subject matter of the contract, term, customer category).
- Payment data (e.g., bank details, payment history)
of our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.



PREVENTIVE HEALTH CARE SERVICES

We process the data of our patients and interested parties and other clients or contractual partners (uniformly referred to as "patients") in accordance with Art. 6 (1) lit. b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed in this context, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship. The processed data basically includes inventory and master data of the patients (e.g., name, address, etc.), as well as contact data (e.g., e-mail address, telephone, etc.), contract data (e.g., services used, products purchased, costs, names of contact persons) and payment data (e.g., bank details, payment history, etc.).

Within the scope of our services, we may also process special categories of data pursuant to Art. 9 (1) of the Data Protection Regulation, in particular information on the health of patients, possibly with reference to their sex life or sexual orientation. If necessary, we obtain express consent for this pursuant to Art. 6 Para. 1 lit. a., Art. 7, Art. 9 Para. 2 lit. a. GDPR and otherwise process the special categories of data for health care purposes on the basis of Art. 9 Para. 2 lit h. GDPR, § 22 para. 1 no. 1 b. BDSG.

If necessary for the fulfilment of the contract or required by law, we disclose or transmit the patients' data in the context of communication with medical professionals, third parties necessarily or typically involved in the fulfilment of the contract, such as laboratories, billing offices or comparable service providers, insofar as this serves the provision of our services pursuant to Art. 6 Para. 1 lit. b. GDPR. GDPR, is required by law pursuant to Art. 6 Para. 1 lit c. GDPR, serves our interests or those of the patients in efficient and cost-effective healthcare as a justified interest pursuant to Art. 6 Para. 1 lit f. GDPR or is necessary pursuant to Art. 6 Para. 1 lit. d. GDPR in order to protect vital interests of the patient or another natural person or within the scope of consent pursuant to Art. 6 Para. 1 lit. a., Art. 7 GDPR.

The deletion of the data takes place when the data is no longer necessary for the fulfilment of contractual or legal duties of care as well as dealing with any warranty and comparable obligations, whereby the necessity of the retention of the data is reviewed every three years; in all other respects, the legal retention obligations apply.



EXTERNAL PAYMENT SERVICE PROVIDERS

We use external payment service providers via whose platforms users and we can carry out payment transactions (e.g., each with a link to the data protection declaration, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement).

In the context of the performance of contracts, we use the payment service providers on the basis of Art. 6 para. 1 lit. b. GDPR. Furthermore, we use external payment service providers on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR in order to offer our users effective and secure payment options.

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient-related information. The details are required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored with them. I.e. we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to check identity and creditworthiness. Please refer to the terms and conditions and data protection information of the payment service providers.

The terms and conditions and data protection information of the respective payment service providers apply to the payment transactions and can be accessed on the respective websites or transaction applications. We also refer to these for further information and the assertion of revocation, information and other data subject rights.



ADMINISTRATION, FINANCIAL ACCOUNTING, OFFICE ORGANISATION, CONTACT MANAGEMENT

We process data in the context of administrative tasks as well as organisation of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of providing our contractual services. The processing bases are Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in the administration, financial accounting, office organisation, archiving of data, i.e. tasks that serve the maintenance of our business activities, performance of our tasks and provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities.

In this context, we disclose or transmit data to the tax authorities, consultants such as tax advisors or auditors as well as other fee offices and payment service providers.

Furthermore, we store information on suppliers, organisers and other business partners on the basis of our business interests, e.g. for the purpose of contacting them at a later date. This data, most of which is company-related, is stored permanently.



BUSINESS ANALYSES AND MARKET RESEARCH

In order to run our business economically and to be able to recognise market trends, wishes of contractual partners and users, we analyse the data we have on business transactions, contracts, enquiries, etc.. In doing so, we process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 Para. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we may take into account the profiles of registered users with information, e.g. on the services they have used. The analyses serve us to increase user-friendliness, to optimise our offer and to improve business management. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarised values.

If these analyses or profiles are personal, they are deleted or anonymised when the user terminates the contract, otherwise after two years from the conclusion of the contract. In all other cases, the overall business analyses and general trend analyses will be anonymous as far as possible.



PARTICIPATION IN AFFILIATE PARTNER PROGRAMMES

Within our online offer, we use industry-standard tracking measures on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer) in accordance with Art. 6 Para. 1 lit. f GDPR, insofar as these are necessary for the operation of the affiliate system. In the following, we explain the technical background to users.

The services offered by our contractual partners may also be advertised and linked on other websites (so-called affiliate links or after-buy systems, if, for example, links or services of third parties are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and subsequently take advantage of the offers.

In summary, it is necessary for our online offer that we can track whether users who are interested in affiliate links and/or the offers available on our website subsequently take up the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values, which may be part of the link or otherwise set, e.g. in a cookie. The values include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as e.g. advertising material ID, partner ID and categorisations.

The online identifiers of the users used by us are pseudonymous values. This means that the online identifiers themselves do not contain any personal data such as names or email addresses. They only help us to determine whether the same user who clicked on an affiliate link or became interested in an offer via our online offer has taken advantage of the offer, i.e. e.g. concluded a contract with the provider. However, the online ID is personal to the extent that the partner company and also we have the online ID together with other user data. This is the only way the partner company can tell us whether the user has taken up the offer and whether we can pay out the bonus, for example.

TALENT-POOL

As part of the application process, we offer applicants the opportunity to be included in our "talent pool" for a period of two years on the basis of consent within the meaning of Art. 6 Para. 1 lit. a. and Art. 7 GDPR.

The application documents in the talent pool will be processed solely in the context of future job advertisements and employee searches and will be destroyed after expiry of the period at the latest. Applicants are informed that their consent to be included in the talent pool is voluntary, has no influence on the current application process and that they can revoke this consent at any time for the future and declare their objection within the meaning of Art. 21 GDPR.


CONTACTING

When contacting us (e.g. by contact form, email, telephone or via social media), the user's details will be used to process the contact request and its settlement pursuant to Art. 6 para. 1 lit. b. (in the context of contractual/pre-contractual relations), Art. 6 para. 1 lit. f. (other enquiries) GDPR. The user's details may be stored in a customer relationship management system (""CRM system"") or comparable enquiry organisation.

We delete the enquiries if they are no longer necessary. We review the necessity every two years; furthermore, the legal archiving obligations apply.


CRM SYSTEM FROM SALESFORCE

We use the CRM system of the provider salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich, in order to be able to process user enquiries more quickly and efficiently (legitimate interest pursuant to Art. 6 Para. 1 lit. f. GDPR ).

Salesforce is certified under the Privacy Shield Agreement and thereby offers an additional guarantee of compliance with European data protection law if data is processed in the USA (https://www.privacyshield.gov/participant?id=a2zt0000000KzLyAAK&status=Active).

Salesforce uses the data of the users only for the technical processing of the requests and does not pass them on to third parties. To use salesforce, as little as a correct e-mail address is required. A pseudonymous use is possible. In the course of processing service requests, it may be necessary to collect more data (name, address).

If users do not agree to data collection via and data storage in salesforce's external system, we offer them alternative contact options for submitting service requests by email, telephone, fax or post.

For further information, users should refer to salesforce's privacy policy: https://www.salesforce.com/de/company/privacy/.



EKOMI RATINGS

We participate in the evaluation procedure of the provider eKomi Ltd, Markgrafenstr. 11, 10969 Berlin, Germany.

eKomi offers users the possibility to rate our services. Users who have used our services are asked for their consent to send the evaluation request. If the users have given their consent (for example by clicking on a checkbox or a link), they will receive a rating request with a link to a rating page. In order to ensure that the user has actually used our services, we transmit to eKomi the necessary data regarding the customer and the service used (this includes the name, the e-mail address and the order number or article number). This data is only used to verify the authenticity of the user.

The legal basis for the processing of the user's data within the framework of the evaluation procedure is consent in accordance with Art. 6 Para. 1 lit. a. GDPR.

Furthermore, we can integrate the eKomi widget into our website. A widget is a functional and content element integrated within our online offer that displays variable information. Although the corresponding content is displayed within our online offer, it is retrieved from the servers of eKomi at that moment. This is the only way to always show the current content, especially the current rating. For this purpose, a data connection must be established from the website accessed within our online offer to eKomi and eKomi receives certain technical data (access data, including the IP address), which are necessary so that the content can be delivered. Furthermore, eKomi receives information that users have visited our website. This information can be stored in a cookie and used by eKomi to recognise which online offers participating in the eKomi evaluation process have been visited by the user. The information can be stored in a user profile and used for advertising or market research purposes.

The legal basis for the processing of the user's data in the context of the integration of the widget is our legitimate interest in informing our users about the quality of our services according to Art. 6 Para. 1 lit. f. GDPR. If we ask users to consent to the processing of their data through the use of cookies, the legal basis of the processing is Art. 6 para. 1 lit. a. GDPR.

For further information on the processing of their data by eKomi, as well as on their rights of objection and other data subject rights, users can refer to eKomi's privacy policy: http://www.ekomi.de/de/datenschutz/.


JAMEDA SEAL AND WIDGET

Within our online offer, we integrate the seal and/or the widget of the physician rating portal Jameda, offered by Jameda GmbH, St.-Cajetan-Str. 41, 81669 Munich, Germany.

A widget is a functional and content element integrated within our online offer that displays variable information. The seal also functions in a similar way and can contain dynamic and changeable content. In this case, the corresponding content is displayed within our online offer, but it is retrieved from the servers of Jameda at that moment. This is the only way to always show the current content, especially the current rating. For this purpose, a data connection must be established from the website called up within our online offer to Jameda and Jameda receives certain technical data (access data) which are necessary so that the content can be delivered. However, this data is only used for the provision of the content and is not stored or used in any other way.

According to information from Jameda, no cookies are set by the seal or widget, nor are users of our online offer otherwise "tracked", i.e. their visit to our online offer is not noted or otherwise stored. The IP address is processed by Jameda solely for the purpose of transmitting the widget to the browser, i.e. as a necessary technical step, and is not stored. Further processing of the user's data by Jameda and the attribution to a visit to our online offer can only take place when the user clicks on the widget or the seal.

With the help of the Jameda seal or widget, we can inform the users of our online offer about our ratings on Jameda. We use the seal or widget on the basis of our legitimate interests in informing interested parties or patients about our services in accordance with Art. 6 Para. 1 lit. f. GDPR.

Further information on the processing of data in the context of the use of the Jameda widget and seal, as well as on their rights of objection and other data subject rights, are available to users in the Jameda data protection declaration: https://www.jameda.de/jameda/datenschutz.php.


NEWSLETTER

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter "newsletter") only with the consent of the recipients or a legal permission. If the contents of the Newsletter are specifically described in the course of registration, they are decisive for the consent of the users. Apart from that, our newsletters contain information about our services and us.

Double opt-in and logging: Registration for our newsletter is carried out in a so-called double opt-in procedure. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other email addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise, changes to your data stored with the dispatch service provider are logged.

Registration data: To register for the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name for the purpose of a personal address in the newsletter.

The newsletter is sent and its success measured on the basis of the recipients' consent pursuant to Art. 6 Para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 Para. 2 No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6 Para. 1 lt. f. GDPR in conjunction with § 7 Para. 2 No. 3 UWG. GDPR in conjunction with. § 7 para. 3 UWG.

The logging of the registration process takes place on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. Our interest is directed towards the use of a user-friendly as well as secure newsletter system that serves our business interests as well as the expectations of the users and furthermore allows us to prove consent.

Cancellation/revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove consent previously given. The processing of this data is limited to the purpose of a possible defence against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.



NEWSLETTER - MAILCHIMP

The newsletter is sent using the dispatch service provider "MailChimp", a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the mailing service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR and an order processing agreement pursuant to Art. 28 para. 3 p. 1 GDPR.

The dispatch service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimise or improve its own services, e.g. to technically optimise the dispatch and presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.



NEWSLETTER - ACTIVECAMPAIGN

The newsletter is sent using the mailing service provider "ActiveCampaign", a newsletter mailing platform of the US provider ActiveCampaign, Inc, 1 N Dearborn, 5th Floor Chicago, Illinois 60602, USA. You can view the privacy policy of the mailing service provider here: https://www.activecampaign.com/privacy-policy/. ActiveCampaign is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000GnH6AAK&status=Active). The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR and an order processing agreement pursuant to Art. 28 para. 3 p. 1 GDPR.

The dispatch service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimise or improve its own services, e.g. to technically optimise the dispatch and presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.


NEWSLETTER - PERFORMANCE MEASUREMENT

The newsletters contain a so-called "web beacon", i.e. a pixel-sized file which is retrieved from our server when the newsletter is opened, or if we use a dispatch service provider, from their server. Within the scope of this retrieval, technical information such as information on the browser and your system, as well as your IP address and the time of the retrieval are initially collected.

This information is used for the technical improvement of the services on the basis of the technical data or the target groups and their reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Unfortunately, a separate revocation of the performance measurement is not possible, in which case the entire newsletter subscription must be cancelled.


HOSTING AND E-MAIL DISPATCH

The hosting services used by us serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services, which we use for the purpose of operating this online offer.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta data and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer pursuant to Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a contract). Art. 28 GDPR (conclusion of order processing agreement).


COLLECTION OF ACCESS DATA AND LOG FILES

We, or rather our hosting provider, collect data on every access to our website on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR, we or our hosting provider collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Log file information is stored for security reasons (e.g. for the clarification of abuse or fraud) for a maximum of 7 days and then deleted.

Data whose further storage is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.


NEW RELIC - SERVER MONITORING AND ERROR TRACKING

With the help of server monitoring & error tracking, we ensure the availability and integrity of our online offer and use the data processed in the process to technically optimise our online offer.

For these purposes, we use the service New Relic, Inc. Attn: Legal Department 188 Spear Street, Suite 1200 San Francisco, CA 94105, USA. New Relic is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TNPiAAO&status=Active).

New Relic processes aggregated performance data, i.e. performance, utilisation and comparable technical values, which provide information about the stability and any anomalies of our online offer. In the event of errors and anomalies, individual enquiries from the users of our online offering are recorded pseudonymously in order to identify and rectify the sources of problems. In this case, pseudonym means in particular that the IP addresses of the users are stored shortened by the last two digits (so-called IP masking). The aggregated data is deleted after three months, the pseudonymised data after seven days.

We use New Relic on the basis of our legitimate interests in the security, accuracy and optimisation of our online offer pursuant to Art. 6 para. 1 lit. f GDPR.

For further information on the processing of personal data by New Relic, please refer to the privacy policy of the service: https://newrelic.com/termsandconditions/privacy.


GOOGLE TAG MANAGER

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics as well as other Google marketing services into our online offer). The tag manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users' personal data, please refer to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.


GOOGLE ANALYTICS

Based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 (1) lit. f. GDPR) Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. In doing so, pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with IP anonymisation activated. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offer to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information on Google's use of data, settings and objection options, please refer to Google's privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

Users' personal data is deleted or anonymised after 14 months.


GOOGLE UNIVERSAL ANALYTICS

We use Google Analytics in the form of "Universal Analytics". "Universal Analytics" refers to a method of Google Analytics in which the user analysis is carried out on the basis of a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking").


GOOGLE ADWORDS AND CONVERSION MEASUREMENT

We use the services of Google Adwords on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").

Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing method Google ""AdWords"" to place ads in the Google advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to better target ads for and within our online offering to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products he or she has been interested in on other online offers, this is referred to as "remarketing". For these purposes, when our website and other websites on which the Google advertising network is active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file records which web pages the user has visited, which content the user is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring web pages, time of visit and other information on the use of the online offer.

Furthermore, we receive an individual "conversion cookie". The information obtained with the help of the cookie is used by Google to create conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users.

The users' data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the name or email address of the user, for example, but processes the relevant data on a cookie basis within pseudonymous user profiles. This means that from Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who the cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about users is transmitted to Google and stored on Google's servers in the USA.

For more information on Google's use of data, settings and opt-out options, please refer to Google's privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).


GOOGLE DOUBLECLICK

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 9.5.2008 ("Google") on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR). GDPR) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").

Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing method Google ""Doubleclick"" to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). Double Click is characterised by the fact that ads are displayed in real time based on the presumed interests of the user. This allows us to target ads for and within our online offering to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products in which he or she was interested in other online offers, this is referred to as "remarketing". For these purposes, when our website and other websites on which the Google advertising network is active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file records which web pages the user has visited, which content the user is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring web pages, time of visit and other information on the use of the online offer.

The IP address of the user is also recorded, whereby this is shortened within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is transferred in full to a Google server in the USA and shortened there. The aforementioned information may also be combined by Google with such information from other sources. If the user subsequently visits other websites, he or she may be shown ads tailored to his or her interests on the basis of his or her user profile. User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the name or email address of the user, for example, but processes the relevant data on a cookie basis within pseudonymous user profiles. This means that from Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymisation. The information collected about users by Google marketing services is transmitted to Google and stored on Google's servers in the USA.

For more information on Google's use of data, settings and opt-out options, please refer to Google's privacy policy (https://policies.google.com/technologies/ads) as well as the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).


JETPACK (WORDPRESS STATS)

We use the plugin Jetpack (wordpress stats) on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) the plugin Jetpack (here the sub-function "Wordpress Stats"), which embeds a tool for statistical analysis of visitor accesses and is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site.

The information generated by the cookie about your use of this website is stored on a server in the USA. In the process, user profiles can be created from the processed data, whereby these are only used for analysis purposes and not for advertising purposes. Further information can be found in the data protection declarations of Automattic: https://automattic.com/privacy/ and notes on Jetpack cookies: https://jetpack.com/support/cookies.


REACH MEASUREMENT WITH MATOMO

Within the scope of the reach analysis of Matomo, the following data is processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), the following data is processed: the type and version of browser you use, the operating system you use, your country of origin, the date and time of the server request, the number of visits, the time you spend on the website and the external links you click. The user's IP address is anonymised before it is stored.

Matomo uses cookies, which are stored on the user's computer and which enable an analysis of the use of our online offer by the user. Pseudonymous user profiles can be created from the processed data. The cookies have a storage period of one week. The information generated by the cookie about your use of this website is only stored on our server and is not passed on to third parties.

Users can object to the anonymised data collection by the Matomo programme at any time with future effect by clicking on the link below. In this case, a so-called opt-out cookie is stored in their browser, which means that Matomo no longer collects any session data. However, if users delete their cookies, the opt-out cookie will also be deleted and must therefore be reactivated by the users.

The logs with the users' data are deleted after 6 months at the latest.

[Please set the IFRAME of Matomo with the opt-out cookie at this point (and turn on IP anonymisation in the settings area)].


FACEBOOK PIXEL, CUSTOM AUDIENCES AND FACEBOOK CONVERSION.

Within our online offer, the so-called ""Facebook pixel"" of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (""Facebook""), is used due to our legitimate interests in analysing, optimising and economically operating our online offer and for these purposes.

Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of the data by Facebook takes place within the framework of Facebook's data use policy. Accordingly, general information on the display of Facebook ads, in Facebook's data usage policy: https://www.facebook.com/policy. Specific information and details on the Facebook Pixel and how it works can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616.

You can opt-out of the Facebook Pixel's collection and use of your data to display Facebook Ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You can also opt out of the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).


BING ADS

We use the conversion and tracking tool "Bing Ads" of Microsoft Corporation, One Microsoft Way, Redmond, WA 98080-66, USA within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the conversion and tracking tool "Bing Ads" of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. In doing so, Microsoft stores cookies on the users' devices in order to enable an analysis of the use of our online offer by the users, provided that users have reached our online offer via a Microsoft Bing ad (so-called ""conversion measurement""). In this way, Microsoft and we can recognise that someone has clicked on an advertisement, has been redirected to our online offer and has reached a previously determined target page (so-called "conversion page"). We only learn the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No IP addresses are stored. No personal information about the identity of users is shared.

Microsoft is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active).

If users do not wish to participate in the tracking procedure of Bing Ads, they can also deactivate the setting of a cookie required for this via browser settings or use the opt-out page of Microsoft: http://choice.microsoft.com/de-DE/opt-out.

Users can find further information on data protection and the cookies used by Microsoft Bing Ads in Microsoft's data protection declaration: https://privacy.microsoft.com/de-de/privacystatement.


CRITEO

We use the online marketing service CRITEO on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f.GDPR), we use the online marketing services of the provider Criteo GmbH, Gewürzmühlstr. 11, 80538 Munich, Germany.

Criteo's services allow us to display advertisements for and on our website in a more targeted manner in order to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products in which he or she has shown interest on other websites, this is referred to as "remarketing". For these purposes, when our website and other websites on which Criteo is active are called up, a code from Criteo is executed directly by Criteo and so-called (re)marketing tags (invisible graphics or code, also referred to as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file records which web pages the user has visited, which content he or she is interested in and which offers he or she has clicked on, as well as technical information on the browser and operating system, referring web pages, time of visit and other information on the use of the online offer. Criteo may also combine the aforementioned information with information from other sources. If the user subsequently visits other websites, he or she can be shown ads tailored to his or her interests.

The processing of user data is pseudonymous, i.e. no clear user data (such as names) is processed and IP addresses of users are shortened. Processing only takes place on the basis of an online identifier, a technical ID. Any IDs (e.g. of a customer support system) or email addresses provided to Criteo are encrypted as so-called hash values and stored as a series of characters that do not allow identification.

For more information and to opt out of the collection of data by Criteo, please refer to Criteo's privacy policy: https://www.criteo.com/de/privacy/.


VISUAL WEBSITE OPTIMIZER

Within our online offer, the service Visual Website Optimizer (a service of Wingify Software Private Limited, 40, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi, 1100, India) is used on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), the service Visual Website Optimizer (a service of Wingify Software Private Limited, 404, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi 110034, India) is used.

Visual Website Optimizer allows you to track the effects of various changes to a website (e.g. changes to the input fields, design, etc.) within the framework of so-called "A/B testing", "click tracking" and "heat maps". A/B tests are used to improve the usability and performance of online offers. For example, users are presented with different versions of a website or its elements, such as input forms, on which the placement of content or labels of navigation elements may differ. Then, based on the behaviour of the users, e.g. staying longer on the website or interacting more frequently with the elements, it can be determined which of these websites or elements are more likely to meet the needs of the users. "Click tracking" allows us to keep track of users' movements within an entire online experience. Since the results of these tests are more accurate if user interaction can be tracked over a period of time (e.g. see if a user is happy to return), cookies are usually stored on users' computers for these testing purposes. "Heat maps" are mouse movements of the users that are summarised to form an overall picture, with the help of which it can be recognised, for example, which website elements are preferred and which website elements users prefer less.

Cookies are only stored on users' devices for these test purposes. Only pseudonymous user data is processed. For further information, please refer to the privacy policy of Visual Website Optimizer: https://vwo.com/privacy-policy/.

If you do not want Visual Website Optimizer to collect your usage behaviour, you can object to the data collection using this link: https://www.drsmile.co.uk.

INTEGRATION OF THIRD PARTY SERVICES AND CONTENT

We use content or service providers within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f.GDPR) to integrate content or services offered by third-party providers, such as videos or fonts (hereinafter uniformly referred to as "content").

This always requires that the third-party providers of this content are aware of the IP address of the user, as without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to analyse information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as being linked to such information from other sources.

GOOGLE FONTS

We integrate the fonts ("Google Fonts") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

GOOGLE MAPS

We integrate the maps of the "Google Maps" service of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually executed within the framework of the settings of their mobile devices). The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.



TYPEKIT FONTS FROM ADOBE

We use external ""Typekit"" fonts from the provider Adobe Systems Software Ireland Limited, 4-6 Riverwalk Citywest Business Campus Dublin 24 Republic of Ireland on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO). DSGVO) we use external ""Typekit"" fonts from the provider Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).

USE OF FACEBOOK SOCIAL PLUGINS

We use social plugins on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6 (1) lit. f. GDPR) social plugins (""plugins"") of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (""Facebook""). This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user calls up a function of this online offer that contains such a plugin, his or her device establishes a direct connection with Facebook's servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offer by the latter. In the process, user profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his or her Facebook account. If users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted from their device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store his or her IP address. According to Facebook, only an anonymised IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and setting options for protecting the privacy of users, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him or her via this online offer and link it to his or her membership data stored with Facebook, he or she must log out of Facebook and delete his or her cookies before using our online offer. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

INSTAGRAM

Within our online offer, functions and contents of the service Instagram, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Instagram. If the users are members of the Instagram platform, Instagram can assign the call-up of the above-mentioned content and functions to the users' profiles there. Instagram privacy policy: http://instagram.com/about/legal/privacy/.



ZENDESK

This website uses Zendesk, a live chat software of the company "Zendesk Inc., 989 Market Street #300, San Francisco, CA 94102, USA "", in order to be able to process user enquiries faster and more efficiently (legitimate interest pursuant to Art. 6 para. 1 lit. f. GDPR). Zendesk uses ""cookies"", text files that are stored on your computer and enable a personal conversation in the form of a real-time chat on the website with you. The data collected is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym.

Zendesk is certified under the Privacy Shield agreement, thereby providing an additional guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TOjeAAG&status=Active).

For more information, users should refer to Zendesk's privacy policy: https://www.zendesk.de/company/customers-partners/privacy-policy/

OUR SOCIAL MEDIA PRESENCES


DATA PROCESSING THROUGH SOCIAL NETWORKS

We maintain publicly accessible profiles on social networks. The specific social networks we use can be found below.

Social networks such as Facebook, Twitter etc. can generally analyse your user behaviour extensively when you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). By visiting our social media presences, numerous data protection-relevant processing operations are triggered. In detail:

If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected under certain circumstances if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection takes place, for example, via cookies that are stored on your end device or by recording your IP address.

With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you inside and outside the respective social media presence. Provided you have an account with the respective social network, the interest-based advertising may be displayed on all devices on which you are or were logged in.

Please also note that we are not able to track all processing procedures on the social media portals. Depending on the provider, further processing procedures may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and data protection provisions of the respective social media portals.

LEGAL BASIS

Our social media presences are intended to ensure the most comprehensive possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. The analysis processes initiated by the social networks may be based on deviating legal bases to be indicated by the operators of the social networks (e.g. consent within the meaning of Art. 6 (1) lit. a GDPR).



RESPONSIBLE PARTY AND ASSERTION OF RIGHTS

If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. In principle, you can assert your rights (information, correction, deletion, restriction of processing, data portability and complaint) both vis-à-vis us and vis-à-vis the operator of the respective social media portal (e.g. vis-à-vis Facebook).

Please note that despite the joint responsibility with the social media portal operators, we do not have full influence on the data processing procedures of the social media portals. Our options are largely determined by the corporate policy of the respective provider.

STORAGE PERIOD

The data collected directly by us via the social media presence is deleted from our systems as soon as the purpose for storing it no longer applies, you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal provisions - in particular retention periods - remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).

SOCIAL NETWORKS IN DETAIL
FACEBOOK

We have a profile on Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the data collected is also transferred to the USA and other third countries.

We have concluded a joint processing agreement (Controller Addendum) with Facebook. This agreement specifies which data processing operations we or Facebook are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

You can adjust your advertising settings yourself in your user account. To do so, click on the following link and log in: https://www.facebook.com/settings?tab=ads.

For details, please refer to Facebook's privacy policy: https://www.facebook.com/about/privacy/.

TWITTER

We use the short message service Twitter. The provider is Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Twitter has been certified in accordance with the EU-US Privacy Shield.

You can independently adjust your Twitter privacy settings in your user account. To do so, click on the following link and log in: https://twitter.com/personalization.

For details, see Twitter's privacy policy: https://twitter.com/de/privacy.

INSTAGRAM

We have a profile on Instagram. The provider is Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA. For details on how they handle your personal data, please refer to Instagram's privacy policy: https://help.instagram.com/519522125107875.

PINTEREST

We have a profile on Pinterest. The operator is Pinterest Inc, 808 Brannan Street San Francisco, CA 94103-490, USA ("Pinterest"). For details on how they handle your personal data, please refer to Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy.

XING

We have a profile on XING. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. For details on how they handle your personal data, please refer to XING's privacy policy: https://privacy.xing.com/de/datenschutzerklaerung.

LINKEDIN

We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn has certification under the EU-US Privacy Shield. LinkedIn uses advertising cookies.

If you would like to deactivate LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

For details on their handling of your personal data, please refer to LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.

TUMBLR

We have a profile on Tumblr. The provider is Tumblr, Inc, 35 East 21st St, 10th Floor, New York, NY 10010, USA. Details on how they handle your personal data can be found in Tumblr's privacy policy: https://www.tumblr.com/privacy/de.

VIMEO

We have a profile on Vimeo. The provider is Vimeo, Inc, 555 West 18th Street, New York 10011, USA. Details on how they handle your personal data can be found in Vimeo's privacy policy: https://vimeo.com/privacy.

YOUTUBE

We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For details on how they handle your personal data, please refer to YouTube's privacy policy: https://policies.google.com/privacy?hl=de.

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